Editorial fit score — not a benchmark
"Duda suits agencies managing client websites, provided its platform fee, per-site billing, paid white labeling, and incomplete export fit the service model."
Try DudaPricing
Basic starts at $19/account/month billed annually in USD, including one published site. Additional sites and commerce cost extra. A 14-day trial is available, but there is no ongoing free website plan.
Plan details vary by tier
Review basis
Vendor documentation
No hands-on performance or reliability testing
Why we love it
- The account-plus-site pricing model explicitly separates platform access from published website subscriptions, with four sites included on Agency and White Label.
- Team and higher plans distinguish team seats from unlimited client accounts assigned to particular websites, supporting an agency-managed handoff.
- White Label and Custom can present the editor, dashboard, previews, and platform emails under the agency's branding.
What to watch for
- The 14-day trial and limited-time booking promotion are not an ongoing free website plan; annual account prices require upfront payment.
- Additional published sites, commerce, paid apps, and optional AI services can make the portfolio bill materially larger than the account headline.
- Full platform white labeling requires White Label or Custom; buying Agency does not by itself provide that branded client experience.
Who should buy Duda?
Who should skip Duda?
What is Duda?
Duda's central proposition is a shared platform for businesses delivering websites to other businesses. Instead of evaluating only a homepage editor, consider how an agency creates sites, controls client access, maintains content, and charges for ongoing service. Its account subscription unlocks platform capabilities, while published websites have their own allowances and charges. Within our website-builder category, that makes Duda particularly relevant to a managed client portfolio rather than automatically the best purchase for someone publishing one personal site.
A solo designer maintaining several local-business sites has a different requirement from a restaurant owner updating one menu. The designer may value repeatable layouts and a controlled handoff; the owner may not need a separate agency workspace at all. Our small-business website-builder guide helps frame that distinction. This review evaluates documented capabilities and commercial boundaries. It does not establish that Duda is faster to learn, produces better conversion rates, or reduces delivery hours: those outcomes require a representative project and evidence beyond vendor documentation.
Key Features
Team and client workspaces
Team lists three team seats, while Agency and White Label list six. Client accounts are unlimited on these plans but assigned to particular sites; they are not interchangeable with team seats.
Agency-branded delivery
White Label and Custom support branding for the editor, multi-site dashboard, previews, and platform emails, including a custom platform domain. This is a plan entitlement, not a default Agency feature.
Explicit SEO controls
Site titles, descriptions, and a site-wide noindex setting are documented. Classic and Editor 2.0 support custom root files, including sitemap and robots files; those upload controls are not available for Duda Vibe projects.
Collection-driven Dynamic Pages
Team and higher support Dynamic Pages. The guide identifies Agency for Google Sheets and Airtable connections and Custom for external databases through the API. Collection permissions and backups need separate ownership.
Commerce and booking upgrades
Native Standard, Advanced, and Elite add-ons list annual equivalents of $7, $20, and $45 per month in USD. Their product and staff-calendar allowances differ, so catalog size alone does not determine the tier.
Bounded published-site export
Agency and higher can export published sites up to 1GB. The archive contains web assets, not a transferable Duda editor or complete operating website; excluded services must be rebuilt or separately migrated.
Pricing & Plans
| Plan | Starting price | Target audience | Action |
|---|---|---|---|
Basic One included published site; account subscription | $19/mo, billed annually (USD) | A freelancer whose delivery does not require a collaborative client workspace | View plan |
Team One included published site; three team seats | $29/mo, billed annually (USD) | Small teams needing client access and Team-level Dynamic Pages | View plan |
Agency Four included published sites; six team seats | $52/mo, billed annually (USD) | Agencies needing a larger included portfolio, supported collection connections, and code export | View plan |
White Label Four included published sites; six team seats | $149/mo, billed annually (USD) | Agencies requiring their own branding across the client-facing platform | View plan |
Custom Negotiated site quantities, capabilities, and commercial terms | Contact sales | High-volume operators needing a contracted platform configuration or external-database API connection | View plan |
Pricing: included websites are not unlimited publishing
The official pricing page lists annual-billing USD account equivalents of Basic $19, Team $29, Agency $52, and White Label $149 per month; Custom requires a quote. Annual plans are charged upfront. Basic and Team include one published site, while Agency and White Label include four. Additional standard Website Builder sites cost $19 monthly or $171 annually on Basic, and $17 monthly or $168 annually on Team, Agency, and White Label. Unlimited project creation does not erase those publishing charges. Exact month-to-month account-plan prices were not verified; do not substitute the annual equivalents.
For a hypothetical five-client portfolio, Agency costs $624 annually plus $168 for the fifth site: $792 total, equivalent to $66 per month. Team costs $348 plus four additional annual site subscriptions of $168: $1,020. This is budget arithmetic, not a customer savings study, and excludes tax, domain renewals, commerce, paid apps, and labor. Our SaaS spending guide explains why matching quantities matters. These calculations concern standard Website Builder sites, not Duda Vibe projects or a negotiated Custom agreement.
Collaboration, client handoff, and the white-label premium
The pricing table lists three team seats on Team and six on Agency and White Label, alongside unlimited client accounts. The pricing FAQ distinguishes team members, who have access across the account's sites, from clients assigned to particular websites. Client access is therefore a different operating role, not simply another employee seat. Apply our SaaS evaluation framework to a real handoff: identify who changes copy, who approves publication, and who owns billing. A client login should not be confused with account ownership or a self-hosted deliverable.
Full platform branding belongs to White Label and Custom. Duda documents branding for the editor, dashboard, preview pages, and platform emails, with the agency's logo, colors, and domain. White Label's annual account cost is $1,788, compared with Agency's $624: a $1,164 annual premium before extras, with four sites included in both. That premium needs a business reason, such as selling a branded ongoing service, rather than an assumption that Agency already includes everything. When comparing Wix, compare the client relationship and handoff workflow as carefully as the editor.
SEO controls without ranking or performance promises
Duda's SEO settings documentation identifies site titles, descriptions, a site-wide noindex control, and automatically generated sitemap and robots files. It recommends unique page titles and descriptions through Page Settings. Classic and Editor 2.0 also support uploading replacement root files; the guide excludes Duda Vibe from that feature. These are useful, concrete controls to compare with Webflow, but their existence is not proof that a published site will be crawled, indexed, ranked, or cited by an AI answer engine.
For a bilingual client, global metadata deserves attention: the guide says the site-wide title and description cannot be translated. Plan language-specific page metadata instead of assuming one global setting localizes the whole site. A migration also needs an inventory of existing URLs and an agreed treatment for moved or retired content. Our Webflow alternatives guide provides broader comparison context. Duda's hosting and optimization claims were not independently benchmarked here; custom scripts, images, integrations, and the finished page still require their own performance and accessibility review.
Dynamic Pages: shared layouts need separate data governance
The Dynamic Pages guide describes one shared design generating distinct pages from collection records. Dynamic Pages start on Team; the guide identifies Agency for Google Sheets and Airtable connections and Custom for external databases through the API. Do not assume Team's availability grants every data-source connector. Pages are not automatically added to site navigation: records need navigation links or a collection display. The same documentation excludes password protection, membership pages, and site comments from Dynamic Pages, which limits their suitability for restricted client portals.
Consider a hypothetical property directory maintained through a spreadsheet. Giving a client access to that spreadsheet permits data changes outside the website editor; merely restricting widget editing is not the whole authorization model. Duda states that clients with Widget content permission cannot edit connected Dynamic Page values through those widgets, and that collection data is not backed up by this feature. Assign a source-data owner and retain separate backups. When comparing Framer, use a representative directory record and its maintenance workflow, rather than treating any CMS feature label as equivalent.
Commerce and bookings add another purchasing decision
Duda's native commerce and bookings pricing lists Standard at $7, Advanced at $20, and Elite at $45 per month billed yearly in USD, separately from website costs. The displayed monthly-billing counterparts are $8, $22, and $52. Product allowances are 100, 1,000, and 20,000; staff-calendar allowances are one, three, and ten. Duda advertises a 0% transaction fee, which does not establish a zero payment-processing bill. Obtain the selected gateway's commercial terms rather than treating the platform's fee statement as a complete checkout cost.
A hypothetical 90-product retailer needing three staff calendars fits Standard's catalog allowance but not its calendar allowance; Advanced is the relevant documented tier. Some advanced marketing and analytics features remain marked Coming soon in the table, so do not promise them as deployed capabilities. A limited-time Free Bookings offer is not an ongoing free website plan. Compare Squarespace and Hostinger Website Builder against the same catalog, appointment, and payment requirements. The correct comparison is the complete functioning store, not the cheapest website headline with selling costs omitted.
Code export is not a complete website migration
Duda's Site Export guide makes export available on Agency and higher for published sites up to 1GB, performed by an account owner or staff member. The archive contains live HTML, CSS, JavaScript, images, and media, not an editable copy of the Duda builder. The store and Dynamic Pages are excluded; blog content is available as RSS rather than exported blog HTML. Membership and app data are also excluded, and contact forms and personalization behavior stop working. A replacement host and development work may therefore be necessary.
The most consequential exception is password protection: the pages export, but their protection does not. Before putting an archive on public hosting, remove restricted material or implement appropriate authorization; an exported page is not automatically safe to publish. Treat a lead-generation site as separate layout, forms, content, and integration migrations, rather than assuming the ZIP preserves its business workflow. Our WordPress.com review is another comparison route, but managed WordPress.com should not be confused with a self-hosted WordPress deployment. Moving between Duda accounts uses the documented transfer process, not export followed by re-import.
Cancellation: separate the account, site renewals, and exit date
The account cancellation guide says disabling auto-renew schedules cancellation for the end of the account billing cycle; plan features and published subscriptions remain available for the remainder. Individual websites have separate controls in the site subscription guide. Turning off a site's auto-renew causes it to unpublish when its own billing cycle ends. The immediate Cancel site now option does not refund the unused portion of that cycle. Account administration, website publication, and deletion should therefore be deliberate, separately recorded decisions.
For an agency losing one client, the important date is that client's site renewal, not just the agency account anniversary. Arrange content delivery, replacement forms, domain access, and the hosting transition before the old site becomes unavailable. Do not assume that an account cancellation alone settles every separately billed website, store, or app; review the owner's cancellation preview and subscription inventory. The precise account-wide consequences at expiry should be confirmed for the actual account. This review did not create an account or execute a cancellation to test that workflow.
The buying decision: match the delivery model before the editor
Duda merits a shortlist when an agency expects to keep maintaining client sites and values a centralized production and handoff model. For a design-led single marketing site, our Webflow versus Framer comparison offers a different evaluation path. For an owner-operated business, weigh the agency platform's recurring overhead against the actual help required. None of these choices can be settled by a template screenshot or an unsupported fastest-builder claim. The publishing quantity, people involved, data source, selling requirements, and exit obligations should drive the comparison.
The practical verdict is conditional: buy the lowest Duda tier that meets the real client workflow, not the tier with the most attractive label. Agency can make financial sense for a small portfolio without automatically making White Label worthwhile. Skip Duda if the contract requires a complete self-hosted handover, or if restricted Dynamic Pages are essential. Use a written acceptance brief covering client edits, collection ownership, a representative store, and excluded export features. This documentary review supplies the questions and verified commercial boundaries; it does not claim those acceptance checks have already been performed.
Buyer checklist before choosing
Pricing watchouts
Duda Pros and Cons
The account-plus-site pricing model explicitly separates platform access from published website subscriptions, with four sites included on Agency and White Label.
Team and higher plans distinguish team seats from unlimited client accounts assigned to particular websites, supporting an agency-managed handoff.
White Label and Custom can present the editor, dashboard, previews, and platform emails under the agency's branding.
Documented metadata controls and collection-driven Dynamic Pages provide concrete building blocks for maintaining structured client sites.
Agency and higher offer published-site code export, with sufficiently detailed exclusions to plan a limited static exit rather than assume total lock-in or complete portability.
The 14-day trial and limited-time booking promotion are not an ongoing free website plan; annual account prices require upfront payment.
Additional published sites, commerce, paid apps, and optional AI services can make the portfolio bill materially larger than the account headline.
Full platform white labeling requires White Label or Custom; buying Agency does not by itself provide that branded client experience.
Dynamic Pages cannot be password-protected or membership pages, and access to an external collection can permit changes outside the client's editor permissions.
Export excludes stores, Dynamic Pages, membership and app data; forms stop working, and exported password-protected pages lose their protection.
Implementation plan
Define a representative client project, delivery agreement, content owner, and publication approver before selecting an annual account plan.
Prepare a reusable layout and configure intended team and client roles; evaluate those roles without sharing the account owner's credentials.
Connect only authorized collection data, retain a separate backup, and check record navigation, page metadata, and language-specific content.
Where selling or bookings are required, validate the selected tier against the catalog and calendar workflow, then check payment-provider terms and unavailable roadmap features.
Before production handoff, inspect an authorized export, document replacement work, and assign an owner for each site's renewal and eventual migration.
Top Alternatives
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Common FAQs
Is Duda free, or does it only offer a trial?
What does Duda cost for five client websites?
Does the Agency plan include white labeling and unlimited sites?
Can clients update their own Duda websites?
Does Duda support SEO and Dynamic Pages?
Can I export a Duda site and host it elsewhere?
What happens when I cancel Duda?
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