Typeform Review 2026: Pricing, Response Limits & Add-ons

Typeform's pricing page defaults to yearly billing with a 'Save 30%' label. Basic is $28 a month billed yearly, shown with a $132 annual saving, or $39 monthly, and includes 100 responses a month and 1 user with unlimited forms, AI-powered form creation, conditional logic and webhooks and integrations. Plus is $56 yearly (saving $276) or $79 monthly with 1,000 responses and 3 users, adding removal of Typeform branding and a custom subdomain. Business is $91 yearly (saving $456) or $129 monthly with 10,000 responses and 5 users, adding drop-off rates, conversion tracking, priority support and live chat. Yearly totals are therefore $336, $672 and $1,092 against monthly-billed totals of $468, $948 and $1,548.

Growth Flow is $266 a month with 10,000 responses and 5 users, enrichment of 1,500 responses a month, Smart Insights, the Contacts & Automations add-on included free, multi-language forms, a Salesforce integration, email and SMS follow-ups and priority support; it is the only plan with a 14-day free trial, the card is required and billing starts at $266 a month after the trial. A Talent plan for HR teams is listed from $119 a month. Enterprise is by quote with custom responses and seats, a dedicated customer success manager, SSO, HIPAA and GDPR compliance with a choice of US or EU data centre, custom domains and white-labelling, a technical implementation specialist and priority expert support. A Research Flow product for end-to-end research projects is also offered by contact.

The Free plan is $0 and the help-centre Free plan article lists what it includes: unlimited forms, 10 responses a month across all forms, templates and design tools, logic with question display, scores and variables, hidden fields via URL parameters, custom endings, embedding, results export, basic reports, integrations including Calendly, Zapier, Google Sheets, Slack, Mailchimp, Airtable, HubSpot and Pipedrive, developer APIs and Typeform AI, with a full list of question types. Paid features can be tried on Free in trial mode, but a form using them cannot be shared until you upgrade. The article also carries a note that Typeform experiments with pricing, so the page and your account may differ.

The first concerns the yearly discount. The pricing page's toggle says 'Save 30%', and the published numbers support it: $39 to $28 is a 28% reduction, $79 to $56 is 29% and $129 to $91 is 29%. The FAQ on the same page, however, answers the discount question with 'you could be saving up to 16% with an annual plan'. The figures on the plan cards are the ones a buyer is charged, so this review treats 30% as current and 16% as a stale answer, but a procurement reviewer quoting the FAQ will reach a different budget than one reading the cards.

The second concerns the Plus price. Typeform's billing and payments FAQ illustrates monthly versus yearly billing with 'a monthly Plus plan without response add-ons is $59 per month, while a yearly plan is $590'. The pricing page on November 8, 2026 shows Plus at $79 monthly or $672 a year. The help article is evidently older than the current price list, and the Free plan article's warning that Typeform runs pricing experiments explains how such gaps arise. Neither discrepancy changes what you pay at checkout, but both are reasons to screenshot the checkout summary, as our SaaS evaluation checklist recommends for any vendor whose documentation lags its pricing.

Typeform's response limits article is the most important document for a buyer. Each plan includes a set number of responses per month; the limit applies across all forms in the account, so a Plus plan with three forms collects 1,000 responses in total; limits reset every month on both monthly and yearly plans; and unused responses cannot be carried over. Your current count and the date counting started are shown under Plan & billing. Typeform notifies you by email and in the app at 90% and 100% of the limit.

At 100% every form goes into Private mode. Respondents who open a form see a message that it is closed because the creator has reached their response limit, and the forms become public again automatically when the next month begins or when you upgrade. Deleting responses does not add them back: a deleted response becomes inaccessible but still counts toward that month's limit. Enterprise and Growth Custom customers add responses through their customer success manager; everyone else buys response add-ons at checkout or activates auto-upgrade.

For a lead-generation or event-registration team this is the operational risk to plan around. A campaign that outperforms its forecast closes not only its own form but every other form in the account, including unrelated support or feedback forms, until someone upgrades. The pricing FAQ adds that anyone expecting more than 50,000 responses a month should contact sales for a custom plan. The Tally review documents the opposite model, unlimited submissions on a free plan, which is why the two are so often compared.

The auto-upgrade article describes the safety valve. On a paid plan you can activate auto-upgrade so that instead of closing at the cap, your account is moved to the next available response tier and billed an additional amount for the time left in the billing period, with the upgrade active until the period ends. The worked example is Basic with 100 responses: after the 101st response the account becomes Basic with 250 responses, then 500, then 750, and after the 751st response it becomes Plus with 1,000 responses and Plus features. Auto-upgrade can be deactivated in Plan & billing and is not available to users in India because of payment restrictions.

Response add-ons are the manual version: the upgrade article explains that at checkout you can stay on your current plan and raise the monthly responses and responses-enriched limits from dropdowns, that prices display in the currency matching your billing address, and that an upgrade is active immediately with the difference billed for the current period. The add-on prices themselves are shown only in the checkout flow, so they are not reproduced here.

Contacts & Automations is a separate add-on that turns Typeform into a light CRM: a contact database of up to 25,000 contacts across all forms, profiles, custom properties, bulk management, CSV import, filtering and sorting, and automations triggered from contact lists, contact changes or scheduled dates, such as segmentation and follow-up emails. It costs $25 a month for 2,400 actions on all plans except Free and Basic, $75 a month for 12,000 actions on all plans except Free, Basic and Plus, and custom volumes billed annually on Enterprise and Growth Custom. Growth Flow includes it. Teams already running a CRM should compare this with the native integrations before paying for a second contact store.

A solo coach collecting intake forms from about 60 new clients a month fits Basic. Yearly billing costs $28 × 12 = $336 against $39 × 12 = $468 on monthly billing, a saving of $132, which is exactly the figure the pricing card shows. The coach's forms carry Typeform branding, because removing it starts at Plus, and the account has one seat. If intake ever exceeds 100 in a month, auto-upgrade would move the account to a 250-response Basic tier for the rest of the period at a prorated charge, or the forms would close.

A three-person marketing team expecting 800 responses a month across a newsletter signup, a webinar registration and a feedback survey fits Plus at $56 × 12 = $672 a year or $79 × 12 = $948 monthly, a difference of $276. The team removes Typeform branding, uses a custom subdomain and has exactly three seats. Adding the Contacts & Automations add-on at $25 a month for 2,400 actions brings the yearly-plan total to $672 + $300 = $972 a year, which is still below Business's $1,092 but without drop-off rates or conversion tracking. If the team later downgraded to Basic, the two newest members would lose their seats and any form using premium themes or branding removal would enter trial mode until those features were stripped.

Now a quiz on the Plus plan goes viral and collects 4,000 responses in a week. Without auto-upgrade, the account hits 1,000, every form including the webinar registration goes Private, and the team must upgrade to Business at $91 or $129 to reopen them; deleting junk responses does not help. With auto-upgrade on, the account steps up through response tiers automatically and the extra charge is prorated for the remaining period. The team must then decide before renewal whether the new volume is permanent, because the upgrade stays active only until the period ends and the plan is prepaid with no refunds. These are illustrative applications of published prices and documented rules, not quotes, and add-on tier prices beyond the two Contacts & Automations bundles are shown only at checkout.

Typeform is a prepaid, recurring service. The billing FAQ says you pay upfront for the first month or year and are charged automatically on the first day of each new cycle by credit or debit card, PayPal in Europe, or Apple and Google Pay; purchase orders and payment-request invoices are not supported except through Enterprise, and a $0 or $1 Stripe authorisation may appear briefly on statements. Prices display in the currency tied to your billing address, so a New York address switches a euro quote to dollars. Receipts and PDF invoices are downloadable from Plan & billing.

Cancelling is a multi-step flow in the cancellation article: choose the Free plan, complete a mandatory survey, tick a confirmation box and click Cancel my plan, then verify in Plan & billing; incomplete surveys leave the account active. The change takes effect at the end of the prepaid period, access continues until then, and a pending cancellation can be reversed with 'Stop! I changed my mind'. The post-cancellation article is explicit that Typeform does not issue refunds for contracts cancelled before the period ends, and the pricing FAQ confirms subscriptions cannot be paused.

Downgrades have consequences for live forms. Any form using a feature from the higher tier, such as premium themes on Plus or file-upload questions, is set to trial mode and cannot be published or collect responses until the feature is removed, and removing paid question types can affect collected responses, so Typeform advises exporting first. Seats above the new plan's allowance are removed newest first, and those users lose access to the organisation. Forms and previously collected responses are never deleted. For a team that built branded, multi-user forms on Business, that makes a downgrade a project rather than a toggle, which our SaaS spending guide suggests budgeting for before the renewal date.

The comparison that matters is structural. Typeform meters every plan by response and starts Free at 10 a month; our Tally review documents unlimited forms and submissions on Tally's free plan with logic, payments and file uploads, and our Tally vs Fillout comparison documents Fillout's lower-priced tiers for client intake. Our Typeform alternatives guide runs the arithmetic across the category and concludes that the conversational-form experience is no longer exclusive to Typeform, which leaves completion-rate polish, enrichment, Contacts & Automations, enterprise compliance and the MCP and Salesforce integrations as the features Typeform's premium buys.

Where Typeform's documentation is stronger than most rivals is in candour about its own limits: the help centre explains Private mode, deleted-response counting, auto-upgrade tiers, trial mode on downgrade and seat removal order in plain language. A buyer who reads those articles knows exactly what they are signing up for. Where it is weaker is in consistency, with two outdated figures in its own FAQ and help centre, and in flexibility, with no pause, no refunds and a Growth trial that requires a card. Teams in our no-code automation guide that mainly need forms feeding Zapier or Airtable will find the Free or Basic tier sufficient only at very low volume.

Choose Typeform if completion rate on a public-facing form is worth paying for, if your monthly responses are predictable and fit inside 100, 1,000 or 10,000 with headroom, if you want branded forms with logic, scoring and hidden fields feeding HubSpot, Salesforce or a webhook, or if you need HIPAA, SSO and an EU data centre on Enterprise. Choose Growth Flow only if enrichment, follow-ups and the contacts database replace tools you already pay for. Skip it if your volume is spiky or unknown, if you need unlimited submissions, if you cannot accept a prepaid non-refundable term, or if a downgrade that pauses live forms would be operationally painful.

Test it on Free with a plan. Build the real form with the logic, hidden fields and endings you intend to use, embed it on a staging page, and route a submission through your actual integration to confirm field mapping. Note which features show the paid-feature diamond so you know which tier you truly need. Estimate monthly responses across every form you will host, not just the headline one, and compare with the caps. Then start on monthly billing, activate auto-upgrade if a campaign could spike, watch Plan & billing for one full cycle, and only move to yearly once the volume is proven, remembering that the yearly saving is about 28% to 30% and that there are no refunds once paid.